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As we all know, Instagram is continuously evolving and bringing in some important changes that can directly impact how your content performs. Whether you’re running a small business or simply looking to grow your online presence, understanding these shifts can help you make the most of your Instagram strategy.
We’ve highlighted some key trends and updates shaping Instagram for the remainder of 2024. These insights will show you how to adjust your approach to maximise reach, boost engagement, and ultimately connect better with your audience.
Now is a Great Time for Small Business Owners
If you’re a small business owner still working on growing your Instagram presence, there’s a great opportunity ahead for the rest of 2024. Instagram is putting more emphasis on promoting smaller accounts, making it easier for businesses like yours to gain visibility and reach new audiences without having to compete directly with larger accounts. Phew, finally! The key is to focus on driving authentic engagement through interactions like shares, saves, and meaningful comments. So community is should be your main focus!
Still Images and Carousels Are Making a Comeback
Despite the popularity of reels, static images and carousel posts are making a strong comeback for the rest of 2024. With feeds filled with videos, well-crafted static content is now standing out more than ever. To make your images pop, crop them to 1080 x 1350 pixels (4:5 aspect ratio), which maximises screen space and draws more attention. Carousel posts, which allow for storytelling or deeper dives into a topic, are also seeing increased engagement as they offer more value in a single post.
Leveraging Alt Text for Better Discoverability
Much like SEO for websites, alt text is becoming an essential tool for Instagram discoverability. Adding descriptive, keyword-rich alt text to your images helps the algorithm better understand your content, increasing the chances of it appearing in relevant searches or being recommended to users with similar interests. Don’t overlook this feature—it’s a simple yet effective way to boost your content’s visibility.
Shorter Captions with Strong Hooks
The era of long, diary-like captions is fading. For the rest of 2024, users are gravitating toward shorter, punchier captions that get straight to the point. Craft captions that hook your audience within the first few words and deliver your message quickly. Experiment with concise, engaging language that encourages readers to interact, whether through a comment or share. Remember, the goal is to capture attention and provoke action without overwhelming your audience.
Understanding the Algorithm for Different Instagram Features
It’s essential to recognise that Instagram doesn’t operate on a single algorithm. Different features like the Feed, Reels, Stories, and Explore each have their own algorithmic priorities:
Reels: Instagram continues to prioritise short-form videos, so focus on quick, engaging content optimised for a 9:16 aspect ratio. Avoid reposting low-quality or watermarked TikTok videos.
Stories: Stories rely heavily on direct engagement metrics like DMs and profile clicks. Use interactive tools like polls, stickers, and Q&As to boost interaction and keep your audience engaged.
Feed: The Feed algorithm prioritises content from users you frequently engage with. Consistency and content variety are key here.
Explore: Explore is all about discovering new content, heavily influenced by how users engage with similar posts. Shares, saves, and comments from accounts with similar interests drive visibility here.
Figuring out Instagram’s algorithm for the rest of 2024 is all about staying flexible and focusing on the right engagement strategies. Whether it’s mixing up your content to balance video and still images, using alt text for better discoverability, or crafting short, punchy captions that grab attention, the key is to keep experimenting while staying consistent. By doing this, you’ll keep your content competitive and visible in the ever-changing landscape.
If you need help fine-tuning your Instagram strategy or want support with your social media, we’re here to help. Reach out to explore how we can take your online presence to the next level.
Email us at hello@blancstudio.au.
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