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A Visual Love Letter to Floss and Fleur
- Jane Auxilio
- Jan 28
- 3 min read
Brand photography isn’t just about pretty pictures (though, yes, it’s definitely about that too). It’s about telling the story of who you are, how you work, and the experience you create, before a single enquiry lands in your inbox.
That’s exactly what we aimed for with Floss & Fleur.
Meet Floss & Fleur
Led by the incredibly talented Brittany, Floss & Fleur is a premium wedding florist, stylist, and coordination studio servicing Melbourne and the Yarra Valley. Think refined florals, thoughtful design, and a calm, considered approach, basically, the kind of business that makes other wedding vendors nod appreciatively.
This shoot wasn’t just about looking nice (though it absolutely does). It was about making the brand feel like itself.
Why Brand Photography Matters
For service-based businesses, especially in weddings, your visuals are often the first impression.
Before couples:
Read your pricing
Book a consult
Or even hit “enquire”
…they’re already deciding how your brand feels.
Brand photography bridges that gap. It shows your style, your standards, and your perspective, no words required.
Translating the Brand Into Visuals
From the start, the goal was clarity and intention. Floss & Fleur isn’t loud or trend-chasing. It’s refined, romantic, and elevated, without ever feeling overworked.
So the photography leaned into:
Soft, editorial compositions
Textural florals and layered styling
Calm, neutral tones
Detail-driven moments that highlight craftsmanship
Every shot was intentional, not staged just to look “social media pretty.”
More Than Just Flowers
Sure, florals are the heart of the brand, but this shoot went further:
Styling details
Tablescapes that feel like a breath of fresh air
Flatlays showing texture and tone
The quiet confidence behind the brand
The goal? Helping clients imagine themselves working with Floss & Fleur, not just admire the blooms.
Creating a Gallery That Works Everywhere
One of the biggest wins of brand photography is versatility. This gallery now supports:
Website updates
Instagram content
Pinterest visibility
Editorial features
Future campaigns and launches
Instead of chasing “new photos” every month, Brittany now has a cohesive library that grows with the brand.
Why This Matters for Wedding & Creative Brands
Aligned brand photography = less convincing, more attractive:
Websites feel elevated
Socials feel intentional
Enquiries are better matched
Pricing feels justified
Your visuals are doing the heavy lifting before you even say a word.
Brand Photography Isn’t About Trends
It’s about:
Capturing your essence
Reflecting your level of work
Supporting where your brand is headed next
Floss & Fleur’s gallery quietly communicates luxury, trust, and experience, without needing a caption for every photo.
Thinking about updating your brand imagery?
If your business has evolved but your visuals haven’t kept up, it might be time to refresh.
Because at the end of the day, your brand deserves photography that actually works as hard as you do.
Explore our brand photography sessions or book a discovery call to chat through your vision.
LET’S BRING YOUR BRAND TO LIFE
Need fresh content that actually connects? Whether it’s scroll-stopping photography or high-impact reels, we’re here to make your brand look its best. Let’s create something magical together.
NEED AN ELEVATED SPACE FOR YOUR NEXT CONTENT DAY?
Whether it’s a full-day shoot or a quick reel session, our studio is your blank canvas.
Our New York-style content studio is in the business of supporting like-minded business owners express their purpose-led mission.
We collaborate with business leaders who want to make an impact and with entrepreneurs paving their way in the business world.
We’re proud to have created a versatile space that works for all kinds of needs—whether it’s your regular content days, professional photography sessions (perfect for product or portrait shoots), or even hosting intimate events like masterclasses or cocktail-style business events.
BOOKING SESSIONS
2 hours
Half Day (4 hours)
Full Day (8 hours)
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