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Behind Lauren Cooper's Photoshoot
- Jane Auxilio
- Nov 14
- 3 min read
There’s something so special about watching a brand come to life, and Lauren Cooper’s recent shoot at Haus of Blanc was the perfect example of just that.
Lauren came to us ready for a full rebrand — a fresh set of visuals that matched the direction her business was growing towards. Together, we brought that vision to life through a mix of studio hire, professional photography, and iPhone content creation designed for both her website and social media.
The Purpose: A Fresh Era for Lauren Cooper
Rebranding isn’t just about new visuals, it’s about reintroducing your story to the world. For Lauren, this shoot was all about capturing her evolution, a brand that feels confident, modern, and true to where she’s headed next.
Our creative team worked closely with her to translate that into imagery: clean, elevated, and full of warmth. Every shot was intentional, reflecting her professionalism and personality in equal measure.
The Shoot
The session took place right here at Haus of Blanc, where the natural light and styled sets created the perfect backdrop for her new brand direction.
The shoot included:
Studio hire – giving Lauren full access to our curated spaces and styling options
Professional photography – captured by our team to highlight the essence of her rebrand
iPhone content creation – short-form content filmed alongside the shoot for social media teasers and reels
The combination of pro photography and iPhone content gave Lauren a complete content library — everything from high-end visuals for her website to quick, authentic clips she can use across her socials.
The Content in Action
We also created a few short-form teaser videos and a stunning launch video to introduce Lauren’s refreshed brand identity.
These clips were designed for Instagram and TikTok, perfect for building anticipation and showing a behind-the-scenes glimpse into her rebrand journey.
The Takeaway
Rebranding is a big move, and your visuals play a massive role in communicating that next chapter. By combining professional photography with easy-to-repurpose video content, Lauren now has everything she needs to show up confidently online and connect with her audience on a deeper level.
If you’ve been thinking about refreshing your own brand or simply updating your content library, this is your sign.
Lock In Your Own Shoot
Whether you’re rebranding, launching something new, or just ready to elevate your visual presence, we’d love to help you bring it to life.
Book your shoot at Haus of Blanc and enjoy 15% off with code LOCKIN15
LET’S BRING YOUR BRAND TO LIFE
Need fresh content that actually connects? Whether it’s scroll-stopping photography or high-impact reels, we’re here to make your brand look its best. Let’s create something magical together.
NEED AN ELEVATED SPACE FOR YOUR NEXT CONTENT DAY?
Whether it’s a full-day shoot or a quick reel session, our studio is your blank canvas.
Our New York-style content studio is in the business of supporting like-minded business owners express their purpose-led mission.
We collaborate with business leaders who want to make an impact and with entrepreneurs paving their way in the business world.
We’re proud to have created a versatile space that works for all kinds of needs—whether it’s your regular content days, professional photography sessions (perfect for product or portrait shoots), or even hosting intimate events like masterclasses or cocktail-style business events.
BOOKING SESSIONS
2 hours
Half Day (4 hours)
Full Day (8 hours)
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