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Content You Can Repurpose and Reuse: Here’s How to Shoot at Haus of Blanc
- Jane Auxilio
- Nov 14
- 4 min read
Ever feel like you’re constantly chasing the next post, the next trend, the next campaign, only to watch it fade into the background days later?
Here’s a smarter way: create evergreen content.
At Haus of Blanc, we’re all about setting you up with visuals and content that live longer than a trend. Let’s walk through how to shoot content you’ll reuse, repurpose, and rely on, while staying true to your brand and buying you back some time.
Stick to Your Brand Colours
When you’re shooting content with the intention of reusing it over time, consistency is key.
Make sure your brand colours show up clearly in your palette, wardrobe styling and set-ups.
Avoid seasonal colour trends (those bright neon bursts or ultra-seasonal palettes) unless they align with your brand identity long-term.
At Haus of Blanc, we help you select set looks and colour schemes that match your brand story, so every shot adds to brand recognition.
By locking in your key colours, you’ll create a visual library that fits seamlessly across posts, stories, ads and campaigns, year after year.
Content That Isn’t Season-Specific
Trends come and go, but strong content doesn’t fade out when the season ends.
Focus on visuals and messages that aren’t tied to a specific holiday, event or promotion.
Choose backgrounds, props and imagery that reflect your brand, not “winter sale” or “summer vibes” exclusively.
For example: rather than “Holiday 2025 launch” visuals, think “our team working together”, “product in action”, “behind-the-scenes of our process”.
According to content strategy research, evergreen pieces are more valuable in the long run because they remain relevant and continue to add value. When you shoot with “timeless” in mind, you’re building a content bank, not just one post.
Focus on Your Brand Message, Not Just Selling
Evergreen content isn’t about the hard sell, it’s about storytelling, value and identity.
Use shoots at Haus of Blanc to capture visuals that reflect what you do, why you do it, and who you are, rather than only “buy now”.
Think emotive imagery: your product in use, your service in action, your team collaborating.
These images can support multiple campaigns, not just one promo cycle.
By focusing on message and identity, you’ll create assets that resonate longer, and give you more mileage across your marketing.
Lots of Behind-the-Scenes (BTS)
BTS content is gold. It’s authentic, reusable and versatile.
At Haus of Blanc, we’ll shoot “in-action” moments: your team at work, your product being prepared, service moments in progress.
These can become Instagram stories, filler posts, web hero images, even ads later on.
Because you’re not filming “promo only”, you’re capturing atmosphere and authenticity.
BTS helps humanise your brand and fills your content calendar with real, reusable moments — perfect for evergreen use.
Avoid Showing Direct Faces (if Your Team Changes Often)
If your team rotates or you want more timeless assets, consider shooting with less emphasis on individual faces and more on team essence.
Focus on hands at work, partial silhouettes, collaborative moments rather than head-shots.
This gives you flexibility: if someone leaves or joins later, your visuals still work.
It helps keep your library evergreen (less “this was taken this quarter with this person doing this job”).
At Haus of Blanc, we can help frame these kind of shoots in a way that captures team energy without being too “person-specific”.
Repurposable content doesn’t just happen; it’s planned.
Research what visuals your audience responds to: what questions they’re asking, what problems you solve, what format they engage with.
According to evergreen content strategy guides, the planning and research phase is a major part of getting long-term value.
For services: think process steps, client interaction, finished projects.
For products: think usage scenes, lifestyle integration, durability, product in “real life”.
Before the session, we’ll map out visuals that can serve multiple purposes: hero shots, lifestyle images, social snippets, story cut-downs. That way, you’re not just “shooting for one post”.
Recap: Your Evergreen Content Shoot Checklist
Brand colours locked in.
Visuals that aren’t tied to a specific season or trend.
Focus on brand message over direct selling.
Lots of BTS and authentic moments.
Team essence over individual faces (if needed).
Pre-research done so you shoot with purpose.
Visual library created to support reuse, repurposing, and multi-platform adaptation.
Ready to Lock in Your Evergreen Content Session?
Let’s shoot smart, create once, and post creatively over and over.
Book your session at Haus of Blanc and enjoy 15% off with the code LOCKIN15.
Secure your spot, bring your vision, and let’s build a content library that gives you long-term value.
When you plan ahead, you’re not just creating content for now. You’re investing in visuals that keep working for you. At Haus of Blanc, we’re ready when you are.
Book now, lock in your shoot, and let’s make your evergreen content happen.
LET’S BRING YOUR BRAND TO LIFE
Need fresh content that actually connects? Whether it’s scroll-stopping photography or high-impact reels, we’re here to make your brand look its best. Let’s create something magical together.
NEED AN ELEVATED SPACE FOR YOUR NEXT CONTENT DAY?
Whether it’s a full-day shoot or a quick reel session, our studio is your blank canvas.
Our New York-style content studio is in the business of supporting like-minded business owners express their purpose-led mission.
We collaborate with business leaders who want to make an impact and with entrepreneurs paving their way in the business world.
We’re proud to have created a versatile space that works for all kinds of needs—whether it’s your regular content days, professional photography sessions (perfect for product or portrait shoots), or even hosting intimate events like masterclasses or cocktail-style business events.
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