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The Truth About Organic Social You’re Probably Ignoring 👀
- Jane Auxilio
- Jul 18
- 3 min read
Updated: Aug 21
Let’s have a real chat about social media for your business.
We all know content is important — and yes, posting consistently, writing great captions, and having a beautiful grid do matter. But what many people don’t realise is that organic social media (you know, the kind that isn’t boosted by ads) is just one part of a much bigger puzzle.
If you’re relying on Instagram alone to grow your business, drive sales, and hit big goals... You might be setting yourself up for frustration.
So let’s break it down using a real-life case study:
✨ Elan House of Wellness ✨
We’ve been working with Elan behind the scenes on their content strategy and social media management, and it’s been incredible watching their growth.
But here’s something important to understand:
Their success wasn’t just about posting pretty pictures and good captions.
We recently got this message from their founder, U-Fhern:
📲 “We hit record sales and hit 10k followers — thank you for being such a huge part of our journey”
10k followers and record-breaking sales — such a huge milestone!
But that win was the result of a multi-layered effort, combining the work we do at Blanc Studio with the smart moves they make on their end to strengthen their organic strategy.
What Elan Is Doing to Strengthen Their Organic Strategy (On Top of What We Do):
Here’s what’s really driving their growth — and how you can take notes for your own business:
The Founder Shows Up (Like, Really Shows Up)
U-Fhern doesn’t just hide behind the brand — she’s in it. She speaks to her audience regularly, shows her face, and connects on a personal level. This builds trust, which turns into loyalty, and ultimately, sales.
Strategic Collaborations
Elan partners with aligned businesses and creators who speak to the same audience. These collaborations help authentically extend their reach — it’s organic growth, but multiplied.
Intentional Giveaways
They don’t just throw freebies into the void. Every giveaway is carefully aligned with brands their audience already follows and loves. It’s about creating real value and attracting the right new followers, not just anyone.
They Build Visibility Outside of Their Feed Even though it’s still part of the broader strategy, Elan doesn’t rely solely on scheduled posts. They network, attend events, host pop-ups, and get their brand seen in other ways, and they share it all through their socials to build credibility and trust.
Clear, Consistent Messaging
From captions to Reels to partnerships — everything Elan puts out reflects their values and brand voice. That consistency builds recognition, trust, and authority in their niche.
The Truth You Might Need to Hear:
Social media is a tool, not a full business plan.
It helps you show up, be seen, and connect, but it’s not going to do all the heavy lifting on its own.
A strong organic strategy works best when it’s part of a bigger ecosystem, not the whole thing.
So if you’re pouring hours into posts, watching your likes, and wondering why sales aren’t coming in... this is your sign to zoom out and re-evaluate.
Ask yourself:
Are you showing up as the face of your brand?
Are you making meaningful connections outside your feed?
Are you using smart collaborations to reach new audiences?
Are you building an experience that extends beyond the scroll?
A Final Note from Us:
At Blanc Studio, we love creating scroll-stopping visuals and thoughtful strategy, but what we really care about is helping you build a business that lasts.
Elan’s story is proof that when you combine strong content with smart strategy, aligned actions, and consistent visibility, growth will follow.
And your business?
It deserves that kind of momentum, too.
If you’re ready to go beyond the grid and build a strategy that supports your bigger goals, we’re here for it. 🤍
Let’s chat.
LET’S BRING YOUR BRAND TO LIFE
Need fresh content that actually connects? Whether it’s scroll-stopping photography or high-impact reels, we’re here to make your brand look its best. Let’s create something magic together.
Explore Our Content Creation Services at Blanc Studio
NEED AN ELEVATED SPACE FOR YOUR NEXT CONTENT DAY?
Whether it’s a full-day shoot or a quick reel session, our studio is your blank canvas.
Our New York-style content studio is in the business of supporting like-minded business owners express their purpose-led mission.
We collaborate with business leaders who want to make an impact and with entrepreneurs paving their way in the business world.
We’re proud to have created a versatile space that works for all kinds of needs—whether it’s your regular content days, professional photography sessions (perfect for product or portrait shoots), or even hosting intimate events like masterclasses or cocktail-style business events.
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