BECOMING HER: The Masterclass Curated for the Business Owner Ready to Lead 💻💵📈📱

Jane Auxilio
Jul 9
3 min read

Updated: Aug 21

When I first started my business, the growth was exciting. I was laser-focused, doing all the things, and constantly in motion. But I was so deep in doing, being the employee, that I completely neglected the bigger picture.

Eventually, I hit burnout. I remember thinking:“I’m so tired from keeping up with all the client work. I haven’t touched my own brand. Everything’s in my head so I can’t even hire help. And financially? I’ve just been winging it.”

Sound familiar?

Then I met Dee, founder of Kisume Beauty, and I realised — I wasn’t the only one. Dee had built multiple thriving businesses from one powerful brand. And just like me, she’d faced the same chaos, overwhelm and decision fatigue.

But what brought us out of that mess?

Separately in our own brands, we both took a step back, restructured, and created the kind of business that supports us, not drains us. Now, we both live and lead with clarity, strategy, and ease.

That’s exactly why we created the BECOMING HER: The CEO Shift Masterclass.

It’s the one-day reset we wish we had years ago and it’s built to help women like you stop operating in survival mode and start stepping into your CEO era.

Here's what the day looks like and how it helps you break free: Module 1: Mindset & Long-Term Business Planning

This is where we zoom out. Too many of us are stuck in the day-to-day hustle without ever taking time to define the bigger picture. In this module, we’ll help you:

Get clear on the beliefs and habits that are blocking your growth
Shift from reactive to intentional decision-making
Create your personalised 5-year business vision
Start planning the business and life you actually want to build

This module solves:

“I’m overwhelmed and just putting out fires every day.” “I don’t know how to move beyond where I am now.”

Module 2: Branding & Marketing Strategy

There’s no point in scaling a business that isn’t rooted in a strong, aligned brand. In this session, we’ll deep dive into:

Building a magnetic brand from the ground up
Crafting messaging that attracts your dream clients
Creating a simple, intentional marketing strategy
Understanding how to show up as the face of your brand
Pricing your services based on brand value—not just hourly effort

This module solves:

“I don’t know how to stand out.” “I want more clients but I don’t want to rely on random social media trends.” “I’m not charging enough but I’m scared to raise my prices.”

Module 3: Systems, Automations & Scaling

Feeling stuck in busy work is a sign that your systems aren’t working for you. This final module is all about building a structure that gives you more freedom.

We’ll walk you through:

Adopting a CEO mindset when it comes to workflows
Identifying bottlenecks and areas draining your time
Mapping your core business systems
Choosing automation tools to reduce manual work
Creating your first scalable system on the day

This module solves:

“I’m constantly stressed by the day-to-day workload.” “I want to scale, but don’t even know where to start.” “I can’t take a break or the whole business falls apart.”

So, who is this Masterclass really for?

It’s for the woman who:

Is tired of feeling like an employee in her own business
Wants to grow, but is paralysed by the how
Is juggling too many hats and needs clarity, structure, and support
Has big ideas, but hasn’t figured out how to bring them to life
Is ready to build a business that supports her, not drains her

Ready to become her?

Becoming Her is not a fluffy event. It’s a high-impact day with practical tools, deep strategy, and empowering energy to help you completely reframe the way you lead and grow your business.

🎟️ Reserve your spot now:👉 Join the Masterclass

LET’S BRING YOUR BRAND TO LIFE

Need fresh content that actually connects? Whether it’s scroll-stopping photography or high-impact reels, we’re here to make your brand look its best. Let’s create something magic together.

Explore Our Content Creation Services at Blanc Studio

NEED AN ELEVATED SPACE FOR YOUR NEXT CONTENT DAY?

Whether it’s a full-day shoot or a quick reel session, our studio is your blank canvas.

Book the Studio at Haus of Blanc

Our New York-style content studio is in the business of supporting like-minded business owners express their purpose-led mission.

We collaborate with business leaders who want to make an impact and with entrepreneurs paving their way in the business world.

We’re proud to have created a versatile space that works for all kinds of needs—whether it’s your regular content days, professional photography sessions (perfect for product or portrait shoots), or even hosting intimate events like masterclasses or cocktail-style business events.

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2 hours

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